Roald Amundsen – The Norwegian Explorer
Roald Amundsen led the first expedition reaching the South Pole, arriving at the pole on 14 December 1911.
WE DEVELOP SKINCARE PRODUCTS LIVING UP TO ROALD AMUNDSEN’S LEGACY AND IN RESPECT OF HIS INTEGRITY.
The Greatest Polar Explorer Off All Time
Roald Amundsen (16. July 1872 – 18. June 1928) was a Norwegian explorer of polar regions. As the leader of the Antarctic expedition of 1910–12, which was the first to reach the South Pole, on 14 December 1911, he was a key expedition leader during the Heroic Age of Antarctic Exploration.
In 1926, he was the first expedition leader for the air expedition to the North Pole, making him the first person, without dispute, to reach both poles. He is also known leading the first expedition to sail through the Northwest Passage in the Arctic (1903–1906) .
Roald Amundsen is the Inspiration Behind our Brand
Roald Amundsen, one of the greatest polar explorers of all time, was an expert at protecting himself and his crew from hostile environments. Benefited from his strict emphasis on appropriate diet and careful body protection, he was the first to reach the South Pole in 1911.
We develop skincare products living up to Roald Amundsen’s legacy and in respect of his integrity.
An Outstanding Leader - Leaving Nothing to Chance
“Victory awaits him, who has everything in order
– luck we call it.
Defeat is definitely due for him, who has neglected to take the necessary precautions
– bad luck we call it.”
Roald Amundsen had outstanding leadership skills and organizational ability, which was the key to his success as a polar explorer.
Our high quality products are the result of our values and heritage
WE ARE A STORYTELLING BRAND, FROM THE SOUTH POLE TO THE NORTH POLE, VIA BERGEN