Protection in Every Climate

One Scandinavian skincare system for changing weather

Roald Amundsen All Weather Skincare is built around one clear idea: skin needs different protection as conditions change. From daily hydration and strong sun to cold, wind, rain and recovery, the range gives customers a simple and complete system.

• Clear product purpose
• Strong Nordic identity
• Built for outdoor life

Daily Protection

The everyday foundation of the range

DAILY is the natural entry point to the collection. It provides lightweight, fast-absorbing care for changing conditions and supports the skin barrier without feeling heavy.

• Easy daily use
• Broad customer appeal
• Repeat-purchase potential

High Protection SPF 50

A strong hero product for sun, mountains and travel

SUN adds high SPF protection to the same visual and functional family. It creates strong relevance for hiking, skiing, boating, travel and active outdoor lifestyles.

• Broad-spectrum positioning
• Outdoor relevance
• Distinctive shelf colour

Extreme Cold

Purpose-built care for winter conditions

COLD is the specialist winter face cream in the range. Its clear purpose and strong cold-weather story make it easy to understand and easy to present.

• Clear winter need
• Nordic credibility
• Strong seasonal visibility

Wind and Rain

Protection for unpredictable weather

STORM is designed for exposed skin in wind and rain and gives the collection a powerful story for coastal climates, hiking, sailing and commuting.

• Weather-led positioning
• Relevant in wet climates
• Strong storytelling

Protective Hand Care

Practical care for hands exposed to work and weather

HAND combines the brand’s outdoor identity with a product customers use frequently. It broadens the range beyond face care and creates an easy additional sale.

• High-frequency use
• Easy add-on sale
• Work and travel relevance

Intensive Foot Care

Recovery and comfort after long days outdoors

FOOT connects the skincare concept directly to walking, hiking and demanding days on the move. It strengthens the expedition story while serving a familiar everyday need.

• Strong outdoor connection
• Useful recovery product
• Complete body-care offer

For Young Explorers

Gentle cold-weather protection for children

KIDS gives the range a family dimension. The friendly penguin design creates instant recognition while the cold-weather purpose remains consistent with the collection.

• Family-friendly extension
• Clear differentiation
• Winter gift potential

Pocket Protection

Small format with strong everyday relevance

BALM is designed for lips, nose and dry areas. Its compact size makes it ideal for pockets, bags, checkouts, travel kits and gift sets.

• Impulse-purchase format
• Easy to carry
• Ideal for bundles

After Weather

Restore comfort after sun, cold, wind or rain

RECOVER completes the system. It gives customers one product to use after exposure and creates a natural final step in the protection-and-recovery story.

• Face and body use
• Year-round relevance
• Completes the routine

Beyond Skincare

A platform for accessories, gifts and outdoor lifestyle products

The identity can extend into travel bags, bottles, beanies, enamel mugs, journals and tote bags—creating opportunities for gift sets and a broader Scandinavian outdoor lifestyle concept.

• Gift and bundle potential
• Lifestyle expansion
• Seasonal merchandising